Official enforcement cases on guide misconduct and forced consumption show why visitors should use licensed operators, verify guide identity and put itinerary, shopping and fees in writing.
Risks shown by official cases
The municipal government published another set of tourism-market enforcement cases on June 20, 2026, including operators using unqualified suppliers. Earlier cases included individuals running package tours without a licence and guides selling goods to tourists.
A personal referral, social-media group or someone calling themselves a guide is not proof of legality. Package tours should be organized by a licensed travel agency, and the guide's valid identity should be verifiable.
Five checks before booking
Verify the agency's full legal name and licence; confirm the guide's name, language and credentials; put attractions, vehicle, hotel, meals and optional costs in the contract; state any shopping; and retain payment records and emergency contacts.
Treat offers far below realistic transport, admission and labour costs cautiously. A “free factory visit” can become a lengthy sales stop. If shopping is unwanted, write “no shopping stops” into the agreement.
International visitors and multilingual service
Fluency in English, Japanese, French, Spanish, Russian or Korean is not itself a guide licence. Confirm language ability, legal credentials and relevant group experience together.
If a dispute occurs, prioritize personal safety, retain evidence and contact the platform, agency or regulator. Do not buy expensive ceramics under pressure, and do not surrender a passport to nonessential personnel.